‘I Wasn’t Able to Even Open My Eyes. That’s How Swollen I Was’

Amanda Preisinger feels anxious about her child’s upcoming 13th birthday party. It’s not due to the usual causes associated with a home packed of clamorous adolescent kids, but since it’s the first time she will showcase her new face to friends and relatives. “Clearly I’m going to tell everyone as they arrive, ‘For your information, this is not the way I look,’” says the 30-year-old real estate agent from south Florida.

Her appearance is, well, a somewhat startling – her face swollen and unnaturally tightened, as though secured by heavy-duty tape. Her altered – and she’s eager to emphasize, short-term – look is the result of six cosmetic procedures, including an minimally invasive facelift, conducted by a doctor in Istanbul, Turkey, the previous month. “My poor husband teared up when he viewed me for the initial time because I couldn’t even unseal my eyes. That indicates swollen I was,” she tells me via online call from her home. “I had to tell him: ‘Honey, I’m fine, I’m not in pain. I just look like someone jumped me.’”

Increasing Popularity of Youthful Facial Lifts

According to plastic surgeons, Preisinger is one of a growing number of people electing to undergo a facelift in their 20s and 30s – significantly before a ten years prior to typical surgeons’ typical patient age range of forty to sixty. (Though many specialists are keen to emphasise the industry edict of: “We treat heredity, not age.”) “I have individuals in their late twenties asking for facelifts,” says based in London cosmetic surgeon Georgios Orfaniotis, a ex-NHS doctor who focuses on the facial area. “It’s a very significant procedure, and I’m a bit concerned when I see individuals choosing it as a lifestyle choice.”

Explaining the Rhytidectomy Surgery

A rhytidectomy, alternatively called a facelift, elevates the tissues in the face that start to sag as we age. “Human faces are structured a little like layers of an onion,” says based in Kent face specialist Marc Pacifico. “Dermis and adipose on the top, then a layer of connective tissue known as the superficial musculoaponeurotic system. Think of the facial framework as the structural foundation of the face. And that is what causes aging; that’s what becomes lax and drags the skin downward with it.”

You endanger operating on individuals that have deeper issues. It’s not advisable for an ethical plastic surgeon to follow

Once the preserve of affluent seniors, overuse of injectables – when overuse of injectable gels expands the face and leads to laxity in the dermis – combined with the common adoption of slimming medications, low-cost surgical travel, and the development of novel, famous-figure-promoted surgical techniques are attracting a new kind of patient towards this major operation. Reports show an eight percent rise in facial lifts over the last year in the UK; while a survey revealed that the percentage of youthful candidates is growing, with 32% of facelifts now performed on patients aged 35-55.

“Patients are asking now to look like the best version of themselves and obviously the methods are following,” comments Orfaniotis. At present, the operation du jour is the comprehensive facial lift, a method promoted by everyone from reality TV star Kris Jenner, to style creator Marc Jacobs.

Deep Plane Technique

While a conventional facelift involves elevating the superficial layer, the comprehensive lift releases the underlying structures beneath it, enabling doctors to reshape the face by repositioning the underlying layers, and preventing the taut, pulled appearance occasionally caused by more traditional techniques. “We avoid placing stress on the skin because we’re going below, to the deeper tissue,” says prestigious London cosmetic doctor Rajiv Grover, who specialises in the advanced method. “It is the deeper tissue that is repositioned. The skin follows along as a secondary element.” Lifting the whole facial structure as a unified block allows for a more natural-looking and longer-lasting result. It additionally implies that the surgery is not just being used for the primary goal of anti-ageing – or rejuvenation, as the aesthetics industry describes it – but for “enhancement” and contouring, too. “We receive many inquiries from patients aged late twenties to mid-thirties for this reason,” says Grover.

Individual Experience

Preisinger had not intended on undergoing a facial lift – at minimum not at the thirty years old. But long-term using injectable gels in an effort at “facial balancing” meant that by the time she entered her late twenties, she was “botched”. “I didn’t do this because I desired to appear young,” she clarifies. “I underwent it because the filler ruined my face. I wish I had never done it. If I didn’t have the filler, I don’t think I would be in this situation right now.”

Whether injectable substances completely disappear has long been a point of contention in the aesthetics industry. “Studies have shown that they seldom fully dissipate,” says Grover, “but they migrate and can obstruct drainage pathways. A contributing factor to what we call ‘puffy appearance’ is also the reality that to some extent, the face gets somewhat waterlogged because its ability to drain bodily fluid has been reduced.” Though research into the topic is preliminary, cautionary statements on dermal fillers’ potential impact on the body’s drainage have been released, and further research announced. One highly regarded face specialist, speaking anonymously, says he would avoid using injectables in a client because of the dangers they present. “Many doctors don’t want to discussing this, because the manufacturers who make filler can be pretty aggressive.” He’s been told accounts, he adds, of cosmetic doctors facing court orders after expressing worries.

Choice and Surgery

For Preisinger, once she started using injectables, she believed she had to keep adding more – especially as it started to migrate to other parts of her face. She was only twenty-eight when a nearby cosmetic doctor in the state proposed that a facial and neck surgery could be what she needed to finally step off the cycle of treatments. After 24 months, she found herself choosing between a list of suggested accommodations in the city, texted to her by the clinic assistant at her surgeon’s office.

Originally, Preisinger had scheduled an eyelid surgery – better known as blepharoplasty – but her surgeon advised her that a facial lift was the correct option for the laxity she was finding in her face. She arranged a brow lift, a cheek lift and a jawline surgery. The eve of her operation, one day after she’d arrived solo in Turkey, she decided to add a lip lift. “Then he said, ‘We will elevate the lower eyelid puffiness.’ Then he said, ‘I believe if we remove some cheek fat, it will contour your face.’ So I ended up including additional procedures,” she recalls. She paid $22,000 (£16,500) for the six-hour surgery, including a three-day|

Benjamin Reed
Benjamin Reed

A seasoned business strategist with over 15 years of experience in international markets, specializing in digital transformation and sustainable growth initiatives.